HI-TECH CASE STUDY

Taking Glassbox from $1 Million to $50 Million ARR in 5 Years

Introduction:  Glassbox is a company that provides digital experience analytics to help businesses understand and improve their customers’ online interactions. When Doug joined the company as Director of Sales, the company was generating $1 million in annual recurring revenue (ARR). However, over the next five years, Doug led the sales team in a period of tremendous growth, resulting in Glassbox reaching $50 million in ARR and going public on the TASE Israeli Stock Exchange

Challenge: Glassbox faced many challenges when Doug joined the company, with no sales team, and faced competition in the market. They needed to establish itself as a market leader in the digital experience analytics space and generate significant revenue growth.

Approach: Doug first established a clear and ambitious sales goal and developed a strategic plan to achieve it. This included building a team of experienced sales professionals, increasing the company’s marketing efforts, and forming strategic partnerships with key industry players.  To increase sales, Doug focused on growing Glassbox’s customer base by reaching out to large enterprises and consulting partners that would benefit from the company’s digital experience analytics services. He also worked on expanding the company’s offerings by developing new products and services that met the evolving needs of the market.  He also identified new markets to expand Glassbox presence, by leveraging partnerships and implementing targeted sales strategies for different regions and industries.

Results: Doug led the sales team to success by surpassing the sales goal of $50 million ARR, which is 50 times the initial ARR. Their customer base also expanded significantly, with many large enterprises becoming clients. Through partnerships and targeted sales strategies, Glassbox also grew its presence in new regions and industries. This resulted in significant revenue growth and helped establish Glassbox as a leader in the digital experience analytics space.

Conclusion: Doug played a critical role in taking Glassbox from $1 million to $50 million in annual recurring revenue in just five years. His strategic approach, leadership, and ability to build and lead a successful sales team were key to the company’s success. Glassbox’s growth is a testament to Doug’s ability to drive revenue growth and establish a company as a leader in its industry.

FINANCIAL CASE STUDY

Helping Wells Fargo Improve Digital Customer Engagement

Introduction:  Wells Fargo, one of the largest banks in the United States, was facing a challenge with their digital customer experience.

Challenge:  With a growing number of customers using online and mobile banking services, it was becoming increasingly important for Wells Fargo to ensure that these channels were providing a seamless and efficient experience for their customers.

Approach:  Artisan, a leading digital consulting firm, was brought in to help Wells Fargo improve their digital customer experience. Through a comprehensive analysis of Wells Fargo’s digital channels, Artisan was able to identify areas of improvement and develop a strategy to enhance the customer experience.  One key aspect of the project was the implementation of performance monitoring tools to track and analyze customer interactions with the digital channels. These tools provided valuable insights into customer behavior and helped Wells Fargo identify and address any issues that were impacting the customer experience.

“Artisan’s expertise in performance monitoring helped us to identify and address issues with our digital channels that we weren’t even aware of. As a result, we’ve been able to significantly improve our digital customer experience and provide a more seamless and efficient experience for our customers.” – SVP of Performance Monitoring.

In addition to performance monitoring, Artisan also worked with Wells Fargo to streamline their digital processes and improve the usability of their online and mobile banking services.

Results:  Through these efforts, Wells Fargo was able to improve customer satisfaction, increase digital engagement, and ultimately drive business growth. The collaboration with Artisan has enabled Wells Fargo to provide a more seamless and efficient experience for their customers, which ultimately leads to improved customer satisfaction and increased digital engagement.

Conclusion:  Overall, this case study demonstrates how Artisan’s expertise and strategic approach helped Wells Fargo improve their digital customer experience and drive business growth.

INSURANCE CASE STUDY

Helping The Hartford better segment and target customers resulting in large ROI

Introduction: The Hartford, one of the largest insurance companies in the United States, was looking to improve the performance of their marketing campaigns. The company was struggling to effectively segment and target their customer base, which was leading to poor campaign performance and low return on investment (ROI).

Challenge: The Hartford’s customer data was siloed in various systems and departments, making it difficult to gain a comprehensive understanding of their customers. Without a clear understanding of their customer base, The Hartford was unable to effectively segment and target their audience, leading to poorly performing marketing campaigns.

Approach: To address this challenge, The Hartford partnered with Artisan, a leading digital consulting firm. Artisan worked with The Hartford to consolidate and analyze their customer data, which helped to identify key segments and personas. With this information, Artisan developed a segmentation and targeting strategy that aligned with The Hartford’s business goals.  Artisan also implemented a marketing automation platform to help The Hartford execute their targeting strategy and improve the performance of their campaigns. The platform allowed The Hartford to personalize their marketing efforts and better track the ROI of their campaigns.

Results: The partnership with Artisan resulted in significant improvements in the performance of The Hartford’s marketing campaigns. By effectively segmenting and targeting their audience, The Hartford was able to increase the relevance of their marketing messages and improve engagement with their customers. This led to a significant increase in ROI and a reduction in marketing spend.

“Artisan’s expertise in customer segmentation and targeting helped us to take our marketing efforts to the next level. The results have been outstanding, with our campaign performance and ROI both seeing significant improvements.”  – Head of Systems Engineering

Conclusion: This case study demonstrates how Artisan’s expertise and strategic approach helped The Hartford improve the performance of their marketing campaigns by effectively segmenting and targeting their audience. By consolidating and analyzing customer data, and implementing marketing automation platform, The Hartford was able to increase the relevance of their marketing messages, improve engagement with their customers, resulting in a significant increase in ROI and a reduction in marketing spend.

RETAIL  CASE STUDY

Adding $1m in Tax Rebates and decreasing costs 30% for a Family-Owned Restaurant

Introduction: The Dal Rae Restaurant, a long-standing family-owned business in Southern California, was facing financial challenges due to the impact of the COVID-19 pandemic. As a result of the restrictions on indoor dining and capacity limitations, the restaurant was struggling to keep its doors open and maintain its workforce.

Challenge: The Dal Rae was in need of financial assistance to help cover the costs associated with the pandemic. In addition, the restaurant was looking for ways to reduce costs and improve its bottom line.

Approach: To help the Dal Rae navigate the financial challenges of the pandemic, Artisan, a leading consulting firm, was brought on to assist with financial management and cost reduction.  Artisan’s first step was to help the Dal Rae take advantage of the COVID Relief Program. Through a thorough analysis of the program, Artisan was able to identify potential tax rebates that the restaurant was eligible for. As a result, the Dal Rae Restaurant was able to claim a benefit of $26,000 per each of their 40 employees, creating over $1 million in tax rebates.  In addition to the COVID Relief Program, Artisan also worked with the Dal Rae to re-negotiate contracts with existing suppliers. By reviewing and re-negotiating contracts for linen, uniform, utility, wireless, and credit card processing, Artisan was able to help the restaurant save approximately 30% on these costs without changing the supplier.

Results: The partnership with Artisan helped the Dal Rae navigate the financial challenges of the pandemic and improve its bottom line. The tax rebates and cost savings from re-negotiated contracts helped to keep the restaurant afloat and maintain its workforce.

“Artisan’s expertise in financial management and cost reduction was invaluable to us during these challenging times. Their ability to identify potential tax rebates and re-negotiate contracts with our suppliers helped us to save a significant amount of money and keep our doors open.” – VP of Accounting

Conclusion: This case study demonstrates how Artisan’s expertise and strategic approach helped The Dal Rae Restaurant navigate the financial challenges of the pandemic and improve its bottom line. By taking advantage of the COVID Relief Program and re-negotiating contracts with existing suppliers, The Dal Rae Restaurant was able to create over $1 million in tax rebates and save approximately 30% on these costs which helped to keep the restaurant afloat and maintain its workforce.

TELCO CASE STUDY

Improving Verizon’s Customer Service

Introduction: Verizon, a leading telecommunications company, was facing challenges with their digital customer service. Despite a large investment in their web and mobile properties, Verizon was struggling to provide a positive customer experience and was receiving a high volume of complaints and negative feedback.

Challenge: Verizon’s digital properties were complex and difficult to navigate, leading to customer frustration and poor service. In addition, the company was having difficulty identifying and addressing the root cause of customer complaints in a timely manner.

Approach: To address these challenges, Verizon partnered with Artisan, a leading digital consulting firm. Artisan worked with Verizon to analyze their web and mobile properties and pinpoint areas of difficulty for customers. This included identifying problem areas in the user experience, such as confusing navigation or slow loading times.

Artisan then implemented a suite of performance monitoring tools to provide automated insight into customer struggles with Verizon’s digital properties. These tools helped Verizon quickly identify and address issues, reducing the volume of customer complaints and improving the overall customer experience.

Results: The partnership with Artisan helped Verizon improve the customer experience on their digital properties. By identifying and addressing problem areas, Verizon was able to reduce customer complaints and improve customer satisfaction. The automated insight provided by the performance monitoring tools also helped Verizon to quickly identify and address issues, reducing the time and resources required to resolve customer complaints.

“Artisan’s expertise in digital customer service was instrumental in helping us to improve the customer experience on our web and mobile properties. Their performance monitoring tools provided us with automated insight into customer struggles, which allowed us to quickly identify and address issues. As a result, we’ve been able to reduce customer complaints and improve customer satisfaction.”  – Director of Engineering

Conclusion: This case study demonstrates how Artisan’s expertise and strategic approach helped Verizon improve the customer experience on their digital properties. Through identifying problem areas and implementing performance monitoring tools, Verizon was able to reduce customer complaints, improve customer satisfaction and ultimately improve the overall customer experience. Artisan’s performance monitoring tools also helped Verizon to quickly identify and address issues which reduced the time and resources required to resolve customer complaints.

HEALTHCARE CASE STUDY

Solving Blue Shield’s Digital Challenges with Artisan Interim Leadership

Introduction: Blue Shield of California, a leading health insurance provider, was facing a challenge with their digital properties. Despite a large investment in their digital channels, the company was struggling to effectively utilize the data they were collecting to improve the design of their digital properties and provide a positive customer experience.

Challenge: Blue Shield of California had a significant gap in leadership overseeing the digital properties, and as a result, the company was unable to effectively utilize the data they were collecting to improve the design and customer experience. This was causing a lack of progress in the digital transformation initiative and an increase in customer complaints.

Approach: To address this challenge, Blue Shield of California partnered with Artisan, a leading digital consulting firm. Artisan provided interim leadership to help guide the company’s digital transformation initiative and fill the vacuum in leadership.  Artisan also helped Blue Shield of California to effectively utilize the data they were collecting from their digital channels. This included analyzing customer behavior and feedback, identifying areas of difficulty for customers, and using this information to improve the design of their digital properties.  Artisan’s team of quality professionals were able to pick up the work and perform outstanding results by identifying key areas of improvement in the customer journey and implementing changes to improve the overall customer experience.

Results: The partnership with Artisan helped Blue Shield of California effectively utilize the data they were collecting from their digital channels to improve the design of their digital properties and provide a positive customer experience. The interim leadership provided by Artisan helped to guide the company’s digital transformation initiative and fill the vacuum in leadership.  As a result of the changes made, Blue Shield of California saw a significant decrease in customer complaints and an improvement in customer satisfaction.

“Artisan filled the vacuum with quality professionals who were able to pick up the work and perform with outstanding results. Their leadership and expertise in data analysis helped us to effectively utilize data we were collecting from our channels to improve design of our digital properties and provide a positive customer experience.”  – Site Optimization Specialist

Conclusion: This case study demonstrates how Artisan’s expertise and strategic approach helped Blue Shield effectively utilize data they were collecting from digital channels to improve the design of their digital properties and provide a positive customer experience. The interim leadership provided by Artisan helped to guide the company’s digital transformation initiative and fill the vacuum in leadership. The result was a significant decrease in customer complaints and an improvement in customer satisfaction.

LIFE SCIENCES CASE STUDY

Filling in as the Sales Department for a Small Pharmaceutical Company

Introduction: A small Pharmaceutical Company, was facing a challenge in its sales department. Despite a strong product offering, the company was struggling to generate quality leads and expand its distribution network. As a result, the company was not reaching its full potential in terms of revenue and growth.

Challenge: The company had a limited sales team and lacked the resources to effectively generate leads and expand its distribution network. The company was also facing a lack of automation processes in the sales department which made it difficult to efficiently manage leads and close deals.

Approach: To address these challenges, the company partnered with Artisan, a leading digital consulting firm. Artisan operated as the company’s sales department and implemented automation processes to efficiently manage leads and close deals.

Artisan used a variety of digital marketing techniques, such as email campaigns, social media marketing, and search engine optimization, to generate quality leads.  The team also made use of CRM tools to effectively manage leads and track the progress of deals.

In addition, Artisan’s team of sales professionals were able to negotiate and establish relationships with new distribution centers which led to the addition of 5 major distribution centers for the company. 

Results: The partnership with Artisan helped the company generate quality leads and expand its distribution network. The automation processes implemented by Artisan allowed the company to efficiently manage leads and close deals.  As a result of the efforts, the company saw a significant increase in revenue and was able to reach its full potential in terms of growth.

“Artisan’s expertise in sales and automation helped us to generate quality leads and expand our distribution network. Their team of sales professionals were able to negotiate and establish relationships with new distribution centers which led to the addition of 5 major distribution centers for our company.” – CEO

Conclusion: This case study demonstrates how Artisan’s expertise and strategic approach helped a small Pharmaceutical Company to generate quality leads and expand its distribution network. Artisan operated as the company’s sales department and implemented automation processes to efficiently manage leads and close deals. The addition of 5 major distribution centers resulted in a significant increase in revenue and the company was able to reach its full potential in terms of growth.

MANUFACTURING CASE STUDY

Creating Money and Reducing Cost without Paying Up Front

Introduction: A local manufacturer, based in the United States, was facing financial challenges due to the impact of the COVID-19 pandemic. As a result of the restrictions on production and capacity limitations, the manufacturer was struggling to keep its doors open and maintain its workforce.

Challenge: The local manufacturer was in need of financial assistance to help cover the costs associated with the pandemic. In addition, the manufacturer was looking for ways to reduce costs and improve its bottom line.

Approach: To help the local manufacturer navigate the financial challenges of the pandemic, Artisan, a leading digital consulting firm, was brought on to assist with financial management and cost reduction. Artisan’s first step was to help the local manufacturer take advantage of the COVID Relief Program. Through a thorough analysis of the program, Artisan was able to identify potential tax rebates that the manufacturer was eligible for. As a result, the local manufacturer was able to claim a benefit of $26,000 per each of their 60 employees, creating over $1.5 million in tax rebates. In addition to the COVID Relief Program, Artisan also worked with the local manufacturer to re-negotiate contracts with existing suppliers. By reviewing and re-negotiating contracts for linen, uniform, utility, wireless, and credit card processing, Artisan was able to help the manufacturer save approximately 30% on these costs without changing the supplier.

Results: The partnership with Artisan helped the local manufacturer navigate the financial challenges of the pandemic and improve its bottom line. The tax rebates and cost savings from re-negotiated contracts helped to keep the company afloat and maintain its workforce.

“These folks really helped us out.  They created money through these tax rebates out of thin air, then worked behind the scenes with our other suppliers to lock in great savings.” – CEO.

Conclusion: This case study demonstrates how Artisan’s expertise and strategic approach helped a local manufacturer navigate the financial challenges of the pandemic and improve its bottom line. By taking advantage of the COVID Relief Program and re-negotiating contracts with existing suppliers, the local manufacturer was able to create over $1.5 million in tax rebates and save approximately 30% on these costs which helped to keep the company afloat and maintain its workforce. Artisan’s expertise and strategic approach played a vital role in the success of the company during this difficult time.